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Forget me not

July 18, 2014 / CPI_Author / Digital & Litho Print, Direct Mail, Packaging, Promotional Items, Promotions

Hello, I’m back! I did not forget. The main thing to remember from the last post is: You AND your message wants to be remembered not FORGOTTEN. How can anyone remember when you are bombarded with 1000s’ of messages a day primarily through: e-mail, Facebook, linked-in, twitter, printers, (ad infinitum ad nauseum). The kicker is […]

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REMEMBER THIS! OH! Don’t forget. REMEMBER THIS !

July 18, 2014 / CPI_Author / Digital & Litho Print, Direct Mail, Large Format Graphics, News, Promotional Items

After 1 day, we forget 46% of what we have heard. After 7 days, we forget 65% of what we have heard. After 14 days, we forget 79% of what we have heard. What can you do so your sales message does not end up in the dustbin of oblivion? Standby for the business solutions […]

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Customers are People Too:

July 18, 2014 / CPI_Author / Digital & Litho Print, Direct Mail, Large Format Graphics, Packaging, Promotional Items, Promotions, Retail Signage, silkscreen & Embroidery, Sporting Events, Vehicle Graphics, Window Displays

  New Clients or current clients are PEOPLE, not slot machines that sometimes pay off and sometimes do not. They engaged your services or bought your product because you had something that they needed, and had the confidence you would deliver. Your customers expect you to be knowledgeable, competent and trustworthy to deliver what you […]

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Smashing Young Lad and the U.S. Open of Surfing, Huntington Beach

May 23, 2012 / CPI_Author / Customers, Promotional Items, Sporting Events

We think our clients, Smashing Young Lads, are awesome. These guys know how to market products by using music—who doesn’t love music? Check out some videos from the U.S. Open of Surf in Huntington Beach earlier this year, where we helped SYL out by creating specialty promotional sunglasses.

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Inflatable Arch Steals the Show in Fox Shox Off-Road Race

May 17, 2012 / CPI_Author / Customers, News, Promotional Items, Sporting Events

Of course it’s awesome to drive your 4×4 in the desert. It’s even more amazing to do it with Fox Shox on your truck. But then CPI Resources provides a big inflatable arch for the drivers to jump through? Genius. Watch the video: CPI Resources is here for all of your unusual marketing needs—an inflatable […]

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CPI Resources Creates Custom Packaging for King Shocks

April 23, 2012 / CPI_Author / News, Packaging

We are always happy to work with companies who produce innovative and well-designed products. Our latest client does just that: King Shocks makes and services custom adjustable and rebuildable automotive shock absorbers and performance racing products for everything from utility vehicles through to professional racing use. 

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Patrick McGlynn Named Director of CPI Resources’ Central Coast Division

March 29, 2012 / CPI_Author / Large Format Graphics, News, Promotional Items, Retail Signage, Vehicle Graphics, Window Displays

This week Carol Shedarowich, President and CFO of Charter Printing, Inc., (aka CPI Resources) announced that Patrick McGlynn of Nipomo, California has been appointed as the Director of Marketing and Sales for Central Coast Operations.  Patrick McGlynn graduated from Cal Poly, San Luis Obispo with a degree in Print Management, and over his sales and […]

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CPI Resources Teams with Odd Future to Promote their Pop-Up Stores on 2012 Tour

March 15, 2012 / CPI_Author / Customers, Large Format Graphics, News, Retail Signage

CPI Resources is proud to partner with Odd Future, the Los Angeles-based hip-hop group, as they embark on their latest North American and United Kingdom tour in support of their new group album OF Tape Vol.2. The vivid display graphics, window graphics and in-store signage, produced by CPI Resources, for the 10 major pop-up stores […]

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Promote your Company and Brand With Local, Regional and Nationwide Installation for Retail Graphics by CPI Resources

December 8, 2011 / CPI_Author / Large Format Graphics, News, Retail Signage, Vehicle Graphics, Window Displays

With today’s economy cutting everyone’s marketing budget, it’s crucial that each project is completed on time, on budget and on point. Nobody wants to be the one who hired the wrong company for the job or be responsible for the job being less than perfect. Skechers and other major brands choose CPI Resources as their […]

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A Little Less Conversation, More Action Please Says StepChild Snowboards

September 23, 2011 / CPI_Author / News

For all of you who love the rush of snowboarding and live for the time on the slopes you steal every winter, you might wince every time you see a “famous” snowboarder’s face on an American Express commercial. The team at StepChild Snowboards feel your pain—they don’t feel that snowboarding should be taking itself quite […]

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