Hello, I’m back! I did not forget. The main thing to remember from the last post is: You AND your message wants to be remembered not FORGOTTEN. How can anyone remember when you are bombarded with 1000s’ of messages a day primarily through: e-mail, Facebook, linked-in, twitter, printers, (ad infinitum ad nauseum). The kicker is you only remember 4!! All those digital messages lost to cyber space (or NASA). What a sad reality. Ah, but not lost on: Apple Google, Yahoo, Verizon etc. They along with many others hedge their bets with active and vital direct marketing campaigns supporting those online messages you delete, delete-delete.
So this is where I live, making money the old fashion way: earning it by helping companies develop, design, print, and fulfill direct marketing campaigns that builds your business, attracts new customers , retains the customers you already have and supports your digital message . You see Direct mail is very effective, less intrusive, preferred by 69 % of all businesses and with a response rate of 4.4 % vs. .12 % or 10 x30 times greater than e-mail.
BEST OF ALL: Direct mail just WORKS. It is personal mail you can touch, feel , and cut your finger.
Next post. Little things bring big customers.
Statistics from; Jeffrey Steele article: Direct Mail Still ROCKS !