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How effective are promotional products? In a word: VERY.

April 19, 2011 / CPI_Author / News, Promotional Items

Over 75% of promotional products are kept for ONE year! And 85% of recipients remember YOUR COMPANY! So, how effective ARE promotional products? This was a question that was asked, not just by business owners who have purchased promotional items to give out to their customers, but also by the Advertising Specialty Institute (ASI). ASI® […]

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How Much Is That Product In the Window?

April 8, 2011 / CPI_Author / News, Retail Signage, Window Displays

The volatility of the current economic marketplace has companies scrambling for the best and latest way to promote their product and service and attract customers. With the barrage of new technology, from Facebook to “apps” on smart phones and QR codes, many of these companies are overlooking some of the most simple, but effective, forms […]

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