Precision Marketing Services, Inc.
  • Home
  • Printing
    • Offset & Digital
    • Large Format & Graphics
    • Printing Portfolio
  • Events & Displays
    • Tradeshow
    • Custom POP Displays
    • Events Portfolio
  • Promotional
  • Fulfillment
    • Distribution & More
    • Direct Mail
  • Contact Us

How Much Is That Product In the Window?

April 8, 2011 / CPI_Author / News, Retail Signage, Window Displays

Skechers store opening soon in Fashion Valley

The volatility of the current economic marketplace has companies scrambling for the best and latest way to promote their product and service and attract customers. With the barrage of new technology, from Facebook to “apps” on smart phones and QR codes, many of these companies are overlooking some of the most simple, but effective, forms of marketing. Some retailers are even dismissing these tried-and-true marketing opportunities as not “high-tech” enough. And, for whatever the reason, these companies are missing out on effective, low-cost advertising.

 

Window displays and store signage are two of the cheapest forms of marketing, beaten only by promotional products for highest return on investment. But it’s not just about cost, it’s about what window and retail signage can do for your business. You may have a great website that attracts customers and gets them to buy, but what about your storefront? Is it appealing? Does it represent and promote your brand in a clear and professional manner? Does it give people a reason to enter your shop? Is it telling people they can buy your product—right here?

There’s many ways to use your storefront to sell your business, services and products but, as with everything, it needs to be done correctly to show results. Bad window signage is worse than none at all, which is why it pays to use a company with the knowledge and experience to create that all-important return on investment.

Question: would you promote your product with window displays if the shop wasn’t open for business yet? If your answer was no, think again. That space is a perfect vehicle to tell the local population, and potential customers, what is happening behind those darkened, closed doors and create excitement for your grand opening. In fact, Sketchers has hired CPI Resources to provide their window display graphics for all of the soon-to-open locations nationwide. Why? Because Sketchers knows that they have brand recognition, and that their demographic in the local area will be excited to know that a Sketchers shop is opening soon in their neighborhood.

And why CPI Resources? Because we are not just the creators of printed material for signage. Our customers hire us because we take the project from beginning to end. CPI Resources provides consultation, surveying, permit acquisition, manufacturing, installation and servicing. Our big-brand clients, such as Boost Mobile and Virgin Mobile, use us to maximize the usable signage “real estate” to promote their products and services while also keeping their branding consistent throughout nationwide chains of stores. We look at how the store can attract drive-by traffic, walk-by traffic and those approaching the store, then create detailed plans for execution and layout, and finally, manufacture and install.

We don’t want to sell you a window display. At CPI Resources, we want to be your partner in creating effective advertising to make you money, while saving you money in executing that part of your marketing plan. We welcome the opportunity to show you how—call us on (949) 975-1631 and we’ll answer all of your questions.

CPI Resources installed the signage in this Boost Mobile store after a complete consultation with the client.

Companies like Skechers use the opportunity to advertise their product before the store opens.

Skechers announces a retail store opening soon and their latest product.

 

CPI Resources can get businesses noticed from the street, as well as by foot traffic.

Consistent branding is essential for every business, and CPI Resources helps companies keep their message consistent.

CPI Resources will be installing retail signage for all new Skechers store across the U.S., like this one in Scottsdale, AZ.

 

 

anaheim plaza, attract drive by traffic, attract foot traffic, attract walk by traffic, boost mobile, brea mall, coming soon signs, coming soon store signage, consistent branding, construction display, consulting services on efffective signage, CPI Resources, do i need a permit to put up a sign on my store, drive by traffic, enderle center, fashion island, fashion valley, how do i attract customers, how do i create effective signage for my retail store, how do i let the community know i'm opening a store soon, how do i make a coming soon sign for my store, how do i promote my grand opening, i need a sign for my store, irvine, irvine spectrum, laguna hills mall, orange county, retail store branding, shopping center signage orange county, sign maker anaheim, sign maker irvine, sign maker orange, sign maker westminster, sign manufacturer, signage for retail chains, signage for retail stores, signage installation, signs irvine, signs orange county, skechers, skechers stores opening in california, south coast plaza, store signage, the block at orange, the camp, the lab, the shops at mission viejo, virgin mobile, westfield main place shopping center, whats the best low cost marketing for my retail chain, where do i get window display graphics in orange county, who does boost mobile store signage, who does skechers store signage, who does virgin mobile store signage, who makes store signage in orange county, who makes the store signs for westminster mall, window displays
(c) 2023 Precision Marketing Services, Inc., Web Design by Website Muscle
Accessibility Statement